We invited some creative friends to make short movies about our own browser, Google Chrome, and then watched as they came back with dozens of interesting ways to portray the browser. After finishing his video, artist and illustrator Christoph Niemann wrote to us about his approach:
"Instead of thinking of what I wanted to show, I tried to think about what I did NOT want to show. I realized that when I use a computer or browse the web these days, the one thing I do NOT think about is... a computer.Along with Christoph's video, there are great shorts by Motion Theory, Steve Mottershead, Go Robot, Open, Default Office, Hunter Gatherer, Lifelong Friendship Society, SuperFad, Jeff&Paul, and Pantograph. You can view the individual Chrome Shorts on our YouTube channel as well as a quick compilation below.
There was a time when I knew the meaning of every single item in my system folder and had to wisely allocate RAM to an application before burdening it with a complex task. Dealing with a computer has become much simpler these days (if everything works), but much more difficult and complex (especially if it doesn't behave) — almost like dealing with a living creature.
I wanted to find a simple metaphor that explains what a browser does, without showing a screen, a keyboard, the letters WWW, pixels, zeroes or ones.
Initially I thought of my mom (the browser) who brings me (the user) a plate of spaghetti bolognese (the Internet). But since spaghetti bolognese is not a rewarding thing to draw, let alone animate, I went for the next best metaphor, which can be seen in the animation."
We're really excited about the imagination and range of their ideas, and we hope you enjoy them.
Posted by Ji Lee, Creative Lab